The experience of large Asian parks can open doors in Europe, but each contract requires solving a different equation: what are the boundary conditions of the project, what are the regulatory restrictions of the country and how to minimize the client's risks in a given situation.
Clenergy seeks to convert that industrial knowledge into new European projects, where irregular plots and land restrictions limit the possibility of repeating designs.
“The challenge is not simply to try to replicate the model of a large-scale project developed in another market,” explained Ramón Ibarra Segura, Sales Manager for Projects at Clenergy , in an exclusive interview with Energía Estratégica .
For the manufacturer, expansion hinges on transferring the elements that made those developments efficient: prefabrication, optimized materials, and shorter installation times. Its application depends on site conditions and local construction costs. In Spain , this pursuit of efficiency is gaining traction in a market that continues to expand its capacity, while each MWh of solar power faces increasing challenges in maintaining its value.
The country added 8.8 GW of photovoltaic capacity in 2025, excluding self-consumption, and more than 10.4 GW when self-consumption is included , according to Red Eléctrica. During that same year, the price captured by the technology fell from €42.28/MWh in 2024 to €36.39/MWh, and dropped to €29.68/MWh in the first half of 2026, according to UNEF.
For new projects, the volume of installations thus coexists with a pressure on revenues that forces a refinement of investment and execution costs.
“The opportunities are increasingly linked to improving the efficiency and profitability of projects without impacting their quality, both in utility scale and in C&I and over-deck solutions,” said Ibarra Segura.
The executive added connectivity difficulties and curtailment to the factors influencing investment decisions . Clenergy, with its expertise, aims to address a specific part of that equation: the structure, monitoring, and work required for implementation.
The expansion: utility scale in Europe and distribution to grow in Iberia
The commercial expansion plan starts in Spain and Portugal , where Clenergy has been building its network of customers, distributors and partners such as Krannich Solar Spain and Plug & Play Energy for around two and a half years; At the same time, it seeks to expand access to installers and strengthen its relationships with EPCs and developers, with offerings for both ground-mounted and rooftop plants.
“We want to continue growing, but prioritizing sustainable growth. This means expanding our sales and distribution network, strengthening relationships with EPCs, installers, and developers, and increasing our presence in utility-scale projects as well as in the commercial, industrial, and rooftop segments,” says Ibarra Segura.
European warehouses complement this strategy by facilitating product availability and project support.
The internationalization of Iberian clients opens up another commercial avenue . Clenergy observes that price pressures, competition, and connectivity difficulties in Spain are driving EPCs and developers to diversify their activities. Among the destinations identified are Italy, the United Kingdom, Ireland, and Central and Eastern Europe, with Romania and Hungary as markets of interest for large-scale wind farms.
SolarPower Europe even estimated 65.1 GW of new installations in the EU during that year, 0.7% less than in 2024. Large plants accounted for more than half of the new capacity, and Romania entered the bloc's top ten markets for the first time.
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In Italy , the company identified potential demand in the utility-scale, agrivoltaic, self-consumption, and industrial rooftop segments. It already had 52 MW of utility and agrivoltaic projects there, distributed across Sardinia, Veneto, Marche, and Calabria . For the UK and Ireland , the focus was primarily on rooftop solutions, while in Romania and Hungary, the company targeted the growth of large-scale projects.
Spain and Portugal maintain a strategy that combines both segments. “Rather than a replacement between utility scale and rooftop, we expect a coexistence and increasing diversification of the market,” the executive explained.
Industrial roofs: an opportunity with different rhythms than residential ones
The second avenue for Iberian expansion is concentrated in commercial and industrial rooftops . Spain installed 1,139 MW of self-consumption capacity in 2025, 3.7% less than the previous year, according to UNEF. Within that market, the commercial segment added 176 MW, a 15% decrease, while the industrial segment registered slight growth supported by larger projects.
This behavior provides context for Clenergy's interest in industrial buildings and logistics centers . Ibarra Segura highlighted the availability of large spaces and the possibility of directly linking generation with business consumption.
“ Rather than a replacement between utility-scale and rooftop installations, we expect a coexistence and increasing diversification of the market. Rather than focusing solely on a MW figure, our goal is to increase our presence in strategic projects and build long-term relationships with our clients and suppliers—what we call the Clenery ecosystem,” stated the Sales Manager for Projects at Clenergy.
Hungary: Control up to 128 rows and reduce wiring
Clenergy's planned expansion has a precedent in Hungary: a 20 MW plant equipped with ezTracker D1P trackers , supplied through an agreement with the developer SolServices . The company presented the installation as its first solar tracking project in Europe.
For its expansion into other markets, including the Iberian Peninsula, Ibarra Segura highlights the engineering and assembly lessons learned from that experience, which combines wireless row control and wind and snow protection systems.
One of the key features highlighted in the case study is the ability to wirelessly manage up to 128 rows of trackers from a master controller . This architecture reduces communication cabling requirements and, according to the manufacturer, simplifies commissioning and maintenance. The control system combines an astronomical algorithm with a feedback loop to adjust the position of the modules throughout the day.
The movement is achieved using a single-axis horizontal tracker, with modules in a vertical configuration and one motor per row. The European catalog for the ezTracker D1P specifies a ±60° range, tracking accuracy of up to 2°, and a backtracking function to manage shadows between rows. The Hungarian project description adds automatic wind shelter positions and a snow removal mode to reduce loads on the structure.
“One of the key elements is the combination of structural robustness and installation efficiency,” explained Ibarra Segura. This combination must also be addressed within the modules: the D1P datasheet includes various foundation options and can accommodate slopes of up to 20%. Wind load, on the other hand, is adjusted to local conditions, so the model's performance is the starting point for calculating each installation.
“Replicability does not mean exactly copying a design, but rather replicating a successful methodology,” the executive explained.
To transfer the lessons learned in Hungary to Spain or Portugal, Clenergy must review wind, soil, topography, modules, and local requirements. The value of this reference lies in leveraging feedback between engineering and installation, recalculating the solution for the next site.