Heading towards GENERA 2026: Strategic Energy will be present to cover the latest developments in the renewable energy sector

Energía Estratégica will be present at GENERA 2026 , one of the fairs that make up the International Week of Electrification and Decarbonization (SIED) , which will be held from November 24 to 26 at IFEMA MADRID , to cover the main announcements, technological innovations and business prospects of the European renewable industry.

During the event, the media outlet will conduct exclusive interviews with leading executives, directors, and key figures in the energy sector , aiming to delve into company strategies, technological launches, investment projects, and market outlooks. The coverage will include journalistic content designed to raise the profile of participating companies and bring their latest developments to a specialized audience across the entire renewable energy value chain .

The meeting, organized by GENERA and MATELEC , will bring together manufacturers, developers, technology providers and representatives of the energy value chain, in a context where Spain faces challenges related to storage, project profitability and the implementation of its capacity market, while companies seek new investment opportunities and commercial expansion.

The International Week of Electrification and Decarbonization seeks to connect the main players in renewable energy, energy efficiency, electrification and the electricity industry, consolidating Madrid as a meeting point for the exchange of knowledge, the presentation of new solutions and the generation of business opportunities.

According to the indicators published by IFEMA Madrid, the event presents benchmark figures of more than 59,000 professional visitors, 800 exhibitors, 120 conferences and congresses and 34,000 square meters of exhibition space , which demonstrate the scale of this international event.

The 2026 edition will also have the support of more than 40 sectoral associations and organizations , along with public institutions, technology centers and a network of specialized national and international media.

Among the organizations supporting the initiative are the Ministry for Ecological Transition and the Demographic Challenge (MITECO) , the Institute for Energy Diversification and Saving (IDAE), the Madrid City Council and the Community of Madrid.

They are joined by entities such as APPA Renovables, the Spanish Photovoltaic Union (UNEF), the Wind Energy Business Association (AEE), the Spanish Hydrogen Association (AeH2) and the Business Association of Batteries and Energy Storage (AEPiBAL), among others.

The agenda will also include spaces dedicated to research and technological development, with the participation of organizations such as CENER, CIEMAT and IMDEA, as well as activities aimed at knowledge transfer and the presentation of new solutions for the energy transition.

In this scenario, Strategic Energy coverage will focus on company announcements, the commercial strategies of major manufacturers, and the perspectives of the actors driving the transformation of the European energy system .

Spain: expanding storage and a capacity market awaiting auctions

The celebration of GENERA 2026 will coincide with a period of defining moments for the Spanish energy sector, in which the growth of renewables coexists with restrictions on access to the grid, episodes of low or negative prices and greater financial demands for developers .

One of the segments that is attracting attention is energy storage, whose integration into generation projects is becoming increasingly important to provide flexibility to the electrical system and improve the management of renewable production.

According to a survey by Energía Estratégica on the files published in the Official State Gazette (BOE), during October 2026 at least 928.81 MW of battery storage registered progress in different stages of administrative processing .

Of that total, 566.55 MW obtained prior administrative authorizations, construction authorizations or both , while another 362.26 MW advanced through public information procedures or environmental assessment.

In parallel, the same period recorded 699.92 MW of renewable projects that were dismissed or withdrawn , reflecting the difficulties faced by certain generation initiatives in the face of the greater administrative dynamism of storage.

However, the development of new battery systems continues to be conditioned by the need for mechanisms that allow for improved predictability of their income.

In that context, Spain arrives at GENERA 2026 with its capacity market approved, but still awaiting the first auctions .

Order TED/966/2026, in force since September, establishes the regulatory framework of the mechanism, which includes contracts of up to 15 years for certain new investments in generation and storage .

However, economic and operational parameters, such as firmness coefficients, contracted power and applicable prices, still need to be defined in order to activate the calls for tenders.

Despite these challenges, Spain maintains a prominent role in the European market for long-term energy purchase agreements.

According to the ONE Insights – PPA Market Update report, prepared by Our New Energy, Europe registered 1,328 MW contracted during October 2026 , of which approximately 50% corresponds to hybrid generation capacity with battery storage.

Spain led the survey with at least 528.5 MW contracted , followed by Germany, with 288.9 MW, and France, with 172.1 MW.

The report also identified 226 MW of power and 993 MWh of energy storage capacity linked to the operations analyzed, with an average reported duration of 3.9 hours among the projects that specified both magnitudes.

The agreements involved companies such as Alter Enersun, Zelestra and Statkraft, along with energy buyers such as Moeve, EDP, Coca-Cola and other industrial and commercial companies.

These moves reflect the growing role of batteries in electricity procurement strategies and the search for new business models to improve the competitiveness of renewable projects.

Against this backdrop, Energía Estratégica will be present at GENERA 2026 to closely follow the technological innovations, business movements and discussions that will shape the energy agenda of Spain and Europe .

The coverage will bring together the perspectives of manufacturers, developers, investors and industry leaders, in a meeting that will address both the sector's growth opportunities and the regulatory and commercial challenges that will shape its evolution during 2027.

Among the companies that previewed their new products for GENERA 2026 are Axial , which will present its new Titan solar tracker, and Clenergy , which will showcase its ezTracker D1P solution. In addition, representatives from Hoymiles, Clenergy, and Soltec shared their strategies with Energía Estratégica for enhancing their participation in international trade shows and generating new business opportunities.

Companies participating in GENERA 2026 and interested in enhancing their visibility can contact the Strategic Energy team to coordinate exclusive coverage of their presence at the fair , showcase their new products, projects and technological solutions, and present their proposals to a specialized audience of key players and decision-makers in the energy sector.